I’ve been messing around at Harbour Sports for over thirty years and yet things still creep up and bring tears to me eyes. Silly old thing really when I think about it and I guess that in the grand scheme of things it doesn’t really matter. But it does, perhaps sadly, matter to me.
I little over a year ago we picked up a new brand which I thought quite special. Rather than simply stick it on the rails we made it a central feature on our large stand at the Riviera Conference Centre Great Outdoors Exhibition in Torquay last summer.
The brand sold because it is unusual, well priced and fun. The exhibition was hard work but it was exciting to do. The outcome was that we worked at building the brand and nice folk shared in that journey. After all is said and done our Harbour Sports strap line, for want of a better term, is that we don’t just walk the walk and talk the talk we also live the life. This new brand was part of that life force.
We live in curious times and things too often are not as they seem. It saddened me this year when the distributor suddenly started opening new accounts without bothering to consider the hard promotional work that we had put in. Sign of these times perhaps?
Anyway I happened to be walking past a shop not too far away today and found the window full of the clothing brand that we stupidly thought (well not that stupidly since we have a pointless email saying that we had territorial rights) was exclusive to us.
I seem to spend too much time these days placing plasters over metaphorical knife wounds between my shoulder blades. There was a time when a handshake meant something and it makes me sad when people act in the way that the brand supplier has.
But hey, we get up dust off and get on with life!!!!!!!!!!!!!!!!
Keep the Faith, or faith if you like...............
I little over a year ago we picked up a new brand which I thought quite special. Rather than simply stick it on the rails we made it a central feature on our large stand at the Riviera Conference Centre Great Outdoors Exhibition in Torquay last summer.
The brand sold because it is unusual, well priced and fun. The exhibition was hard work but it was exciting to do. The outcome was that we worked at building the brand and nice folk shared in that journey. After all is said and done our Harbour Sports strap line, for want of a better term, is that we don’t just walk the walk and talk the talk we also live the life. This new brand was part of that life force.
We live in curious times and things too often are not as they seem. It saddened me this year when the distributor suddenly started opening new accounts without bothering to consider the hard promotional work that we had put in. Sign of these times perhaps?
Anyway I happened to be walking past a shop not too far away today and found the window full of the clothing brand that we stupidly thought (well not that stupidly since we have a pointless email saying that we had territorial rights) was exclusive to us.
I seem to spend too much time these days placing plasters over metaphorical knife wounds between my shoulder blades. There was a time when a handshake meant something and it makes me sad when people act in the way that the brand supplier has.
But hey, we get up dust off and get on with life!!!!!!!!!!!!!!!!
Keep the Faith, or faith if you like...............
"There was a time when a handshake meant something and it makes me sad when people act in the way that the brand supplier has."
ReplyDeleteThis is very sad but very true. This is the kind of stuff that costs nothing but also happens to the business oil that kept the machine turning. Is it any wonder the wheels are falling off?